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Robyn Hardman, Digital Consultant
Setting the Purple Standard for Randall & Payne’s Collateral
Following their recent rebrand, Randall & Payne needed to freshen up key pieces of their marketing collateral, so we created a suite of leaflets that really packed a punch.
Randall & Payne’s previous literature was highly inconsistent – the size of each leaflet was completely different, and they were often printed on low-cost paper. We wanted to create unity across the board, giving each leaflet a recognisable style, greater staying power, and a standard size that would work for different departments across the business.
In each leaflet, we took inspiration from the no-nonsense style we developed for In Focus, making sure that key points were placed up front and centre. We also used the icons that we developed for the website to give each leaflet some personality and to help align the message across this new format, while adding a handy ‘How can we help’ section that contains vital contact information and a helpful photo reference for each key member of staff.
Finally, we banished all aspects of cheap takeaway menu-style paper and gave each leaflet a premium matt laminate finish that increased its durability and that made a real impact.
Leaflets looking a bit listless? Chat to our design team
If your marketing collateral has seen better days, give our design team a call. From standard formats to something a bit more out there, we’ll get to the heart of your business and help you stand out from the crowd. And, if you need to breathe some new life into your content, our copywriting experts are on hand to craft clever content that always gets the point across.
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