News
Robyn Hardman, Digital Consultant
Mighty Launches The Digital Advert Agency
A surge in demand for digital marketing driven by the COVID-19 pandemic led us to launch a dedicated digital advertising agency to better support local businesses.
The Digital Advert Agency will focus on delivering paid media campaigns on social networks including LinkedIn, Facebook and Instagram, utilising the sophisticated targeting and global reach that such platforms offer. With a focus on working with B2B clients, it will also develop targeted pay-per-click advertising campaigns on Google and Bing.
We have always delivered digital marketing work for our clients as part of wider marketing campaigns, but in the last year we have been inundated by local businesses looking for support as they pivot their marketing activities to respond to the ongoing situation.
While we all hope the world gets back to normal as soon as possible, one thing that isn’t going to change soon is the demand for digital marketing skills, hence the launch of a dedicated business in the shape of the Digital Advertising Agency. We’re excited about the opportunities that lie in the county and beyond.
The new business will be led by Robyn, who has been part of the Mighty team for the last seven years and overseeing digital campaigns for the company’s clients for the last three. While we’ve always had a digital remit, it’s our years of overall marketing experience that gives us a distinct edge.
So while how many businesses have turned to digital marketing in the period of lockdown has been well documented, what hasn’t been as reported on is how many businesses just didn’t see the return on investment they thought they would. That’s because we see a lot of people who think that digital marketing is about knowing what buttons to press on a particular channel or website. All the focus goes on this digital aspect and the basics such as the marketing strategy, the message, the visual assets and even the commerciality of a campaign are an afterthought.
In the majority of cases, websites and social media pages aren’t optimised for marketing activity and that means that campaigns are set to fail from the outset. However, with our mighty knowledge, we’ll be able to spot the pitfalls and make sure campaigns are set up to succeed.
With Gloucestershire recently named as the UK county most likely to recover strongly from the pandemic, there is no better time or place for us to launch the Digital Advert Agency. As businesses gain more confidence and the world starts to open its doors again, we can’t wait to help local firms tell their story – not just within the borders of the county or the South West, but anywhere in the world.
If your digital marketing activity needs a fresh set of eyes on it, get in touch and find out how we can help.