News
James Ashe, Managing Partner
Goodbye Alias. Hello Mighty.
It’s true – the agency formerly known as Alias is no more. Long live Mighty, our bold new proposition for ambitious businesses.
The Alias brand has stood us in good stead over the last seven years, but in recent times, there were lots pointing us towards a new brand position – the companies we have supported, the high level of work we have produced and the results we have generated for our clients showed us that we needed to develop a brand that’s more reflective of our expertise and the business we have become.
As many business owners will know, it’s not always easy to find the space to stop and think about your own company. Prioritising our clients' success ahead of our own has always been our way of working.
So, for the last 12 months, the team have been on a journey of self-discovery, reassessing and redefining what we offer and who we are for. We’ve thought long and hard about what it is we do, and what makes us different from other agencies. And in a nutshell, our work delivers mighty results for our clients. We do it through considered strategic support, looking at the future, rather than the now, and by developing creative ideas and work that deliver direct impact.
So, really, what else were we going to call ourselves?
But Mighty is more than just a name – it’s the mindset that has always at the heart of our business and how we have always approached every project. By changing our name to reflect this, it’s now also a very public challenge to our team to ensure that everything we do has maximum impact for our clients.
So, while we have a brand-new name, a new website with all the bells and whistles – and lots more case studies of the work we have been doing recently – at the core of it all, we’re still the same great team. We're just a bit more grown up, more confident in our abilities and more vocal about our ambition.
For our clients, we hope our rebrand can be the catalyst to start a bigger conversation around their ambitions and expectations for their businesses.
And, if we’ve not met before, we’d love to tell you more about what we do and how we can help. Give us a call on 01242 235 000 or drop us a line on hello@mightycomms.co.uk