News
Robyn Hardman, Digital Consultant
Mighty Is New Digital Marketing Partner for Gloucestershire College
Mighty has been appointed as Gloucestershire College’s retained digital marketing agency.
Gloucestershire College’s is the region’s premier education provider and as the world of business and education went into lockdown, it turned to the Mighty team to develop and roll out a new digital marketing strategy.
Quickly evaluating past activity, we were able to develop a strategy that improved the reach, quality and impact of their advertising campaigns in a short amount of time.
From driving awareness of free online digital courses that saw record numbers of applications to promoting virtual open day events and adult learning courses, our team have helped the college see a greater return on investment for their digital campaigns on channels such as Facebook, Instagram, LinkedIn and Google.
And with such a diverse audience, from 18 to 80 year olds, we have also helped the college consider wide digital channels.
Due to the continuing situation, the need for education has never been stronger and Gloucestershire College has a busy year ahead – one that we are looking forward to supporting with new content aimed at 2021’s intake.